1. Scope

This Policy applies only to information collected through the Site and related communications.

It does not apply to information collected in connection with applying for, obtaining, or managing a Whim rental or subscription through a participating merchant, customer portal, or other subscription-related service. Information collected by Whim in connection with those activities is governed by the privacy policy presented in connection with the applicable rental or subscription.

This Policy also does not apply to unaffiliated merchants, brands, or other third parties that we do not control. Those third parties maintain their own privacy practices and policies.

2. Information We Collect

Depending on how you interact with the Site, we may collect:

Information you provide. When you sign up for news or other communications, contact us, or otherwise provide information through the Site, we may collect information such as your name, email address, and the contents of your communications with us.

Information collected automatically. When you use the Site, we and our service providers may automatically collect certain technical and usage information about your device and interaction with the Site.

3. How We Use Information

We may use information collected through the Site to:

• operate, maintain, protect, and improve the Site;

• respond to questions, requests, and other communications;

• send news, product updates, marketing communications, and other information you request;

• understand how visitors use and interact with the Site;

• improve our products, services, and marketing;

• prevent fraud, misuse, and security incidents; and

• comply with applicable law and protect our rights and the rights of others.

4. How We Disclose Information

We may disclose information collected through the Site to service providers that help us operate the Site, deliver communications, maintain security, or otherwise support our business.

Information may also be processed by Whim as necessary to operate and support the Site.

We may disclose information when reasonably necessary to comply with applicable law or legal process; investigate fraud, misuse, or security incidents; protect our rights or the rights and safety of others; or in connection with a merger, acquisition, financing, sale of assets, or similar business transaction.

5. Communications and Your Choices

If you sign up to receive marketing or promotional emails from us, you may unsubscribe at any time using the unsubscribe link included in those communications.

6. Your Privacy Rights

Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information, including rights to request access to, correction of, or deletion of certain personal information or information about how we collect, use, and disclose it.

You may submit a privacy-related request using the contact information below. We may take reasonable steps to verify your identity before processing a request and may deny or limit a request where permitted by applicable law.

7. Retention and Security

We retain personal information for as long as reasonably necessary for the purposes described in this Policy and as necessary to comply with our legal obligations, resolve disputes, and protect our rights.

We use reasonable administrative, technical, and organizational measures designed to protect personal information in our possession.

8. Third-Party Websites

The Site may contain links to websites operated by participating merchants, brands, and other third parties. We do not control the privacy practices of unaffiliated third parties, and information they collect is governed by their own privacy policies.

9. Children

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

10. Changes to This Policy

We may update this Policy from time to time. When we do, we will update the “Last Updated” date above and provide any additional notice required by applicable law.

11. Contact Us

If you have questions about this Policy, our privacy practices, or your privacy rights, or would like to submit a privacy-related request, please contact us through the Contact Us page on the Site or at: